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speed2marketing is the engine behind arrington engines

Arrington determined to expand beyond its traditional race engine business, so they turned to speed2marketing. A new strategy was developed to leverage the company’s core strengths: automotive performance engineering; and deep knowledge of HEMI engines. The new business proposition: the automotive aftermarket.

Arrington Engines’ product needed a position in the internet marketplace. A brand identity and positioning statement were developed that would position their business and effectively reach their target niche customers in the aftermarket internet business jungle.

Now HEMI enthusiasts have a place to call "home!" Where you can not only find hard-to-get MOPAR parts you need, but you can also choose from exclusive "signature" performance parts developed by Arrington R&D.

To differentiate itself from the mass of competition, speed2marketing identified performance parts niches, which Arrington filled with unique product offerings.

Speed2marketing built an entire e-commerce system for Arrington Engines including a web site, customer service, order taking and fulfillment. All this was backed by secure hosting and professional IT support.

A full-blown marketing plan was developed, including pay-per-click, television, direct mail, email and print advertising, all created and placed by speed2marketing.

Web Development Considerations

What does your website do for you?
If you have decided to elevate your web business to the next level, you have probably found yourself facing the new frontier of website options, an enormous landscape which on the surface could appear to be sucking you into spending a fortune. Before you leap into any of the expensive website and hosting packages that are being offered by a plethora of operators, you first need to define what it is that your business really needs.

Business & Web Marketing plans - Read the Full Article...

How should you build your site?
After you have invested days or even weeks of research and thought into determining your website content, who will you going to turn that investment over to? How will you to know if they have done a good job? Is it just an ok-looking website, or could it be more visitor-friendly? Has someone given the appropriate thought about how to improve your searchabiliy? How do you climb up in the search-engine rankings?

Website Construction - Read the Full Article...

Ready to start writing content? Not so fast.
Once you have decided on a website provider, don’t let them work in the dark. Provide enlightenment, with information about your business, mission statements and directives. Crafting this direction is something that speed2marketing is here to help you with. It is critical work because, unlike traditional marketing the challenge is to marry creativity to searchability.

SEO - Search Engine Optimization - Read the Full Article...

What should you say on your site?
The content of your site will be a mixture of videos, articles, parts for sale, pictures of your shop and your people, downloads - you know what you want, but how do you put it together so that it doesn’t come off as a mishmash? That’s where speed2marketing comes in. We will work with you to develop a content plan that includes the right mix of words and pictures.

Content & the SEO Race - Read the Full Article...

Sure “flash” is fancy, but is it getting in your way?
The technique of adding Flash animations to your site is tempting, because it looks so cool, but these devices can get in the way of customer navigation. Think about whether your visitors will sit still through your movie before they can begin to shop and buy. More importantly, Flash animations are not searchable, unless properly created.

Flash & Website Searchability - Read the Full Article...

What is Google Analytics?
Google Analytics uses over 80 customizable reports to track you how visitors found your site, see how they explored it, and find out how you can improve their experience. It can be used to track visitors through your site, and keep track of the performance of your marketing campaigns. With this information, you'll be able to see firsthand how keywords are working for your web business, and just think, all this is free!

Google Analytics - Read the Full Article...

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