When Arrington Engines determined to expand beyond its traditional business of building and selling NASCAR race engines, they turned to
speed2marketing.
Strategic Proposition
We worked with Arrington to define a strategy that would leverage the company’s assets and capabilities. Specifically, their strength in developing automotive performance, and their deep knowledge of HEMI engines. The solution was a whole new business proposition: the automotive aftermarket.
Creative Proposition
Arrington Engines Presents - ShopHEMI.com
Now HEMI enthusiasts have a place to call "home!" Where you can not only find hard-to-get MOPAR parts you need, but you can also choose from exclusive "signature" performance parts developed by Arrington R&D. Or you can even spec your dream machine, and have it built, installed, and tested for you. With a HEMI engine that produces up to 600 horsepower. Talk about sweet.
Arrington Engines has been building and modifying HEMI engines since the beginning. Founded by Joey Arrington, son of racing legend Buddy Arrington. Our team of race-seasoned engine builders, tuners, machinists, and dyno operators is second to none in racing. We specialize in applying our winning NASCAR racing technology to power up your street car.
Product Proposition
To differentiate itself from the masses of competitors in this market, speed2marketing identified performance parts niches, that Arrington set out to fill with unique product offerings.
The E-commerce Strategy
Speed2marketing built an entire ecommerce system for Arrington Engines, everything from a web site, to customer service to order taking to fulfillment. View these screen shots below.
Creative Advertising
A full-blown marketing plan was developed, including pay-per-click, television, direct mail, email and print advertising, all created and placed by speed2marketing.