Website Construction

How should you build your site?

After you have invested days or even weeks of research and thought into determining your website content, who will you going to turn that investment over to? How will you to know if they have done a good job? Is it just an ok-looking website, or could it be more visitor-friendly? Has someone given the appropriate thought about how to improve your searchabiliy? How do you climb up in the search-engine rankings?

Validation and your website

The W3C markup and validation service is the standard by which HTML, CSS, and other programming languages are measured. A valid website makes the code more streamlined and thus easier for WebCrawlers to search and index. Sometimes the pages of a website will display properly and still not pass or meet the validation standards set by the W3C. Would you like to know how you stack up?

How does your website check out? Do you currently have a website for your business? If yes then let’s test it out. Click here to open the W3C HTML validation page in a new window. Type your web address in the text box labeled “Address:” and then click the button labeled “Check”. How did you do? (I’m almost afraid to ask.) Most web designers and website building firms are worried more about the look than the code. At speed2marketing we understand that both elements are equally important.

Let’s do the same test as before on this website. Click here to open the W3C HTML validation page in a new window again. Type www.speed2marketing.com in the “address” field and click “check.” Did it work? You should now be seeing a green bar that says “This document was successfully checked as XHTML 1.0 Transitional!”

You might be saying “My Website works fine and is getting orders and generating leads by telephone and e-mail.” So what does all this have to do with your website then?

Validation and SEO

Brand recognition plays a role in how your website is built. If you are Old Navy you will be at the top of a search for “old navy shirts” no matter how the code for your website is written as long as it looks good, simply because of your name. If you are a more like a small paint shop specializing in custom jobs then validation and clean code plays a bigger role in your website design process and overall SEO plan.

If your website is valid the WebCrawler will have an easier job indexing and searching your site. It will also be more readily able to differentiate between code and content. This indexing and searching is integral to the placement and ranking within search results relative to your website and business.

We here at speed2marketing are dedicated to providing you with an accurate and valid website. We are continuously updating our storefront software as well as our code methods to stay at the cutting edge of the validation standards as set forward by the W3C. If you would like to discuss validation and your current website or the possibility of a new valid website that fully meets your e-commerce or service offering needs contact speed2marketing today.