Marketing

Imagine if you were the only company that sells what you sell.

Prospects would beat a path to your door, right? OK, let’s get back to the real world - you have competition, and too much of it. But there is no need to despair, because you probably already have a “reason why” your customers like to buy from you. Do you know what that reason is? Let speed2marketing help you find out.

Call it branding, positioning or whatever; it is critical for every business to have a unique, single-minded value proposition. We help you get there through a process of Define>Create>Protect>Propagate. It is hard work. Condensing everything you think you do into a simple idea, and then crafting that idea into a few words and a single visual that has sticking power. And then sticking with it – one of our core jobs is “keeper of the brand,” making sure that no one tampers with your message without good reason.

Finally, there is the task of propagating the message across everything you do. This is media planning, and it’s not just about advertising. It starts with the instruction sheet in your package, and moves up the communications ladder from there. Does your voicemail propagate the message? Your trade exhibit and collateral materials? Your customer service scripting? In other words, once you have defined your “promise” do you deliver against it across everything you do?