You invite us for a quick visit, we review at your go-to-market approach and give you some short-term recommendations that can get you more customers right away. When you are ready to implement these ideas you can either compensate us on a billable hour basis, or you might want to take advantage of our shared-revenue program in which you only pay as your business grows.
Longer term, you may want to take advantage of our capability to design a top-to-bottom business building program. Our recommended approach is to work from a Brief that we will create based upon agreed upon mutual understandings. That is how we avoid pitfalls, false starts and wasted effort. The Brief quantifies the opportunity, drives the creative process, expedites the approval process, establishes performance criteria and, most importantly, conserves your resources!
From there our working process usually takes like the following path:
This approach results in your company branding itself with a unique value proposition that helps you stand head and shoulders above the competition.
We will be glad to demonstrate our process at work. Just give
speed2marketing a call at 877-295-4095 or
contact us online!
This process ensures that the Design, Planning and Execution steps are build around the critical components of business marketing:
- Asset Analysis
- Competitive Set
- Drivers, both Tactical and Creative
- Opportunity Definition
- Vision
- Value Proposition
- Benefit Analysis
- Validation/Risk Assessment
- Barriers to Success
The first step of the Design process is to identify a Creative Platform that clearly articulates a deep understanding of the target audience in terms of:
- Who are they?
- What do we want them to buy?
- Why do they need that?
- Why should they buy it from us? (U.S.P)
- What do they think now?
- What do we want them to think?
- The single-most persuasive thing we can say?