Google Analytics

What is Google Analytics?

Google Analytics uses over 80 customizable reports to track you how visitors found your site, see how they explored it, and find out how you can improve their experience. It can be used to track visitors through your site, and keep track of the performance of your marketing campaigns. With this information, you'll be able to see firsthand how keywords are working for your web business, which ad text is the most effective, and where your visitors are looking on your site. Google Analytics is the choice of speed2marketing for features, ease of use, learning curve, and price. After all Google Analytics is available to you with all these features for free.

How does Google Analytics work?

By loading a simple first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data, Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site's visitors to sales conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign information to provide insight into the performance of your advertising campaigns all without affecting the appearance or performance of your website.

All of this information is presented through complete and easy-to-read, visual reports which allow any basic user to effectively gather the information they need from the vast amount of information available through this powerful interface. With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively. Whether you drive traffic to your website through unpaid search, partner sites, AdWords, or other cost-per-click programs Google Analytics can track it. This data can help your site perform whether your plan is online sales through a mega e-commerce website or generating leads through small brochure site.

Who is Google Analytics for?

Anyone with a web presence can benefit from the powerful tracking information provided by Google Analytics. It's the choice of speed2marketing because it is one of the most powerful web analytics solutions on the market - and it's free for anyone to use. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

What kind of questions can Analytics answer for a person like you?

For Executives:

Which marketing initiatives are most effective?
What are accurate traffic patterns/trends on my websites?
Which customer and customer segments are most valuable?

For Marketing Professionals:

Where are my visitors coming from and what do they do on my site?
How can my website convert more visitors into customers?
Which keywords resonate with prospects and lead to conversions?
Which online ad or creative is the most effective?

For Content & Web Developers:

Why do so many people leave my site without doing what I want?
Are there website design elements that are turning visitors away?
What site content are people most interested in?